It's time to show your website some respect.
Imagine you're interviewing a prospective sales team member. She knows everything about your business and your service/product offerings. She has an amazing ability to simplify the company's message and value offering. She's willing to travel the world (covering her own expenses) to introduce thousands of people a day to your company. From these meetings all leads would be collected and forwarded to your desk.
The candidate is highly organized and promises to present monthly progress reports. These reports would meticulously outline feedback from every prospect she spoke with, their likes and dislikes, the amount of interest they had in all products and services as well as the time spent with each. She claims to make it a habit to follow up with those interested in the company's products and services twice a month to outline current promotions and offering unique to their interests.
Say hello to your website. It's time to think about what you want your website to do for you and how you can best support this top performer.