Media Planning for Print and Online Campaigns

By: Flipp Advertising  09-12-2011
Keywords: Media Planning, online campaigns

If you don't know where you're going, you'll probably end up somewhere else.

To the untrained eye, the perfect media plan chart closely resembles the Tetris screen right before you can't find a home for the L-shaped blue piece. To those Type A's that help us negotiate the best rates and strategically plan the right timing for every ad drop it's a great symphony resulting in maximizing exposure. It also requires a great understanding of what avenues are available to best deliver your message. The best media plan acts as a quarterback to the communications plan and understands how each communications relates to the other. Media planning isn't just news papers and magazines anymore, it's the integration of Google AdWords, Online Campaigns and Social Media. Making Tetris look quite easy.

Keywords: Media Planning, online campaigns

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