It's a place for you, the small business owner, to tell the world what you do differently.

A Hotfrog profile is a tool for you to create demand for your business. Say exactly what's different about your products and services, add images, create coupons and put your business' unique approach and personality in front of people searching online. So if you believe service is more than just delivering something on time, Hotfrog can help you stand out to potential customers.

Hotfrog began in 2005 as three people and an idea, and has grown through experimentation and perseverance. Today Hotfrog is in 38 countries, employs 190 staff and helps 71 million businesses reach new customers globally.

hotfrog.com.au only features profiles for Canadian businesses. Hotfrog does have individual websites for many other countries. Check to see if yours is below:

• Hotfrog Argentina
• Hotfrog Australia
• Hotfrog Österreich
• Hotfrog Belgium
• Hotfrog Brasil
• Hotfrog Canada
• Hotfrog Chile
• Hotfrog ??
• Hotfrog Czech Republic
• Hotfrog Danmark
• Hotfrog France
• Hotfrog Deutschland
• Hotfrog ??
• Hotfrog India
• Hotfrog Indonesia
• Hotfrog Ireland
• Hotfrog Italia
• Hotfrog ??
• Hotfrog Malaysia
• Hotfrog México
• Hotfrog Netherlands
• Hotfrog New Zealand
• Hotfrog Norway
• Hotfrog Peru
• Hotfrog Philippines
• Hotfrog Poland
• Hotfrog Portugal
• Hotfrog Singapore
• Hotfrog South Africa
• Hotfrog España
• Hotfrog Sverige
• Hotfrog Schweiz
• Hotfrog ??
• Hotfrog Thailand
• Hotfrog UK
• Hotfrog USA
• Hotfrog Vietnam

It's really up to the business. If they want to be contacted by email you'll find a link under the contact details, so it's easy for you to email them directly. If there's no email link, give them a call or follow the links to their business website.

Just click on Login, then 'Forgot your password'. Enter your email address and a new password will be emailed to you.

There are a few possible reasons:

• There may be a mispelling in your email address or password
• You may not be using your admin email address, the one connected to your profile

If none of the above apply contact Hotfrog. Describe the problem in detail and include any error messages displayed on the screen.

There are several sources from where Hotfrog may have obtained the details of your business. The details may have come from publicly available records, from websites or from commercial data suppliers. Business data is sometimes supplied from other parts of the group of companies who own the Hotfrog websites. Often, a profile will be pulled together by Hotfrog from a combination of these sources. You can of course create your own business profile.

There are currently Hotfrog websites in 38 countries and of course each of those countries has its own privacy code. Hotfrog's legal team goes to considerable lengths to understand the business' responsibilities regarding data security and privacy.

We aim to follow best practice in each country to ensure all data is handled appropriately.

If at any time you wish to change personal information that is inaccurate or out of date, please contact Hotfrog by emailing our Hotfrog Privacy Officer at legal@Hotfrog.com.au. If you wish to have your personal information deleted, please let Hotfrog know by emailing the same address. Hotfrog takes all reasonable steps to change or delete information in response to such a request. If there is a reason that Hotfrog cannot make that change or deletion, Hotfrog will inform you of that reason.

The search result order is worked out first by a profile's ranking and then alphabetical order if all rankings are equal. Rankings are based on several things, including how closely the keywords in your profile match the words entered into the search, and how new the information is on the profile. To boost your ranking, complete your profile to 100% then keep adding more relevant business information to your profile:

• Add a detailed business description
• Add your business website
• Add pages on all your products and services
• Add new business information regularly

To appear towards the top of a Hotfrog search results page keep adding relevant information to your profile.

To protect you from spam your email address isn't displayed publicly. Instead we show a link which people click on to email your business. To check or update this email address, go to your profile page and click on 'Update now'. Follow the instructions and you'll be given admin access, connecting you to your profile.

The business email is the one you have elected for potential customers to contact you on. Your admin email is the address you use to login to your profile and is where Hotfrog will send your reports. You can decide to use the same email address for both.

Yes it can. Go to your profile and click on 'Update now'. Follow the instructions to join Hotfrog and a verification email will be sent to the original admin email address. Only the current profile manager can grant admin access to another email address.

On every page, you'll find an 'Add your business' link. Click on it and follow the steps, including the verification of your email address. Complete your profile up to 100%, describing your business the way you want to. Your profile will be live before the end of the day.

Go to your profile page and click on 'Update now'. Follow the instructions and you'll be given admin access, connecting you to your profile. Login anytime to make further changes or check reports.

Yes, once you have admin access you're connected to your profile. Login to your profile and on the dashboard scroll down to 'Business description'. Click on 'Change your business description' and start typing.

One that tells searchers exactly what you do and gets your expertise across, so they know you're the right person for the job. Describe your business how you would to someone you just met for the first time. Put your personality into your profile and tell the world what you do differently.

The more unique and different pages the better. Each product or service will have its own page as part of your profile – it’s your place online. Just login to your profile and on the dashboard scroll down to 'Products and services'. Click on 'Add your products and services', keep on adding til you've covered everything you offer. If you sell it, people are searching for it.

Search engines are always looking for new information to include in search results. The more relevant pages you have the more likely they are to reach searchers looking for your products. The pages are an opportunity for the freshest news, information and products to be found online. Create a unique page for each of your products and services rather than a single summary of everything you offer on one page.

Login to your profile and from the dashboard scroll down to 'News and updates'. Click 'Add your news and updates'. Type in your news and click 'Submit'.

Anything new and improved about your business that's of interest to potential customers. It could be a new product, extended trading hours, a new store, a new manager, a new brand in stock, or something you're doing better than the competition. News and updates give search engines something new to find and can improve your ranking on Hotfrog.

If you have an issue you'd like to share contact Hotfrog. Describe the issue in as much detail as you can. The Hotfrog Customer Services team will reply to you shortly.

If you see any incorrect details contact Hotfrog. If you have the correct information, great, send it through. Or just describe the mistake and the Hotfrog team will get back to you shortly.

Usually it's just a one off glitch on the website and it will fix itself if you go back to the homepage and start again. If you find the same error message appearing regularly, then contact Hotfrog. Try to describe when the message occurred and include the actual error message if you can. The Hotfrog Customer Services team will investigate and reply to you shortly.

Your profile is putting your business in front of potential customers right now, not just on Hotfrog but other search engines too. If you do want to leave though, login and click on 'Profile admin'. From there click on 'Remove free profile' and follow the instructions.